BALTIMORE -- According to the Ewing Marion Kauffman Foundation there are approximately 10 million Americans involved in starting a new business at any given time. With that reality in mind, millions of people will take their first courageous steps on the road to self-employment--only to lose their footing when they encounter unexpected obstacles in the path. An estimated 75% of new businesses will fail, the overwhelming majority within the first six months. Clearly, the mere possession of a great idea, product or service does not ensure a successful outcome. In his new book, If Nobody Loves You, Create the Demand (Authentic Books), author, speaker and business coach Dr. Joel Freeman provides the skills and tools necessary for individuals aspiring to create a new business.

If Nobody Loves You, Create the Demand is written mainly to benefit those who are in "the early-to-mid stages" of ramping up a new business. Drawing from personal experience, Freeman relates the harsh realities of starting your own business, sharing his secrets to developing a business plan, creating a brand and marketing a new company. Although the book is tailored to the needs of those embarking upon the entrepreneurial journey, seasoned professionals could still profit from Freeman's perspective.

Freeman provides readers with the advantage of learning from his own past mistakes and triumphs. "What you are reading has been formed in the crucible of painful experiences," he states. "And it works. But not without a few failures along the way. Truth be told, I have learned more from my failures than from my successes. I am writing this very honest and open book as a wounded healer--providing some skills, tools and creative ideas for charting a course through the dense fog that often obscures the path to entrepreneurial success."

In a genre often characterized by clichéd rehearsals of generic ideas, this reader-friendly book is a standout. Freeman stirs up the perfect blend of inspiration, personal vulnerability and practical application. Each chapter includes a section entitled "Vision Rich, Cash Poor" that provides specific, detailed advice for creating and sustaining a business on a shoestring budget. Freeman also produces a list of recommended resources that will enable readers to put his suggestions into practice.

www.createthedemand.com